XIAOMI MARKS HUGE SUCCESS FOR ITS SHOPPING EXTRAVAGANZA- MI FAN FESTIVAL 2020

Xiaomi kicked off one of its biggest sales promotions campaigns on its e-commerce platform, in celebration of the company’s 10th anniversary and annual Mi Fan Festival 2020 (MFF 2020). Starting from April 3, 2020, Xiaomi’s official and authorized channels in mainland China have listed more than 22 popular smartphone offerings and ecosystem products with incredibly discounted prices. Until April 9, 2020, MFF 2020 has achieved a total transaction amount of RMB 2.89 billion, marking a 49% increase compared to the MFF 2019.

Products promoted during the MFF 2020 include much sought-after items such as Redmi Smart Band, Mi Smart Combo Washer Dryer 1C, Mi Humidifier, Mi Smart Doorbell 2 Lite, Mi Facial Cleanser, Mi Electric Shaver S500, Mi 5-in-1 Nail Clipping Set and more.

Redmi Smart Band

The newly announced Redmi Smart Band comes with a large 1.08 inch TFT color display, supporting stunning color performance and adjustable brightness. For everyday style seekers, it offers more than 70 fun, stylish and IP-featured dial plates to choose from, as well as four different wristband colors to go with your daily mood and outfit.

Not only is Redmi Smart Band a fantastic accessory, it also makes life more simple by offering the easiest ways to interact while on-the-go. Users can lift their wrist to light up the screen, tap or swipe to access calls, notifications and music streaming, or simply place their palm on the display to lock. It also features an integrated USB charger that allows users to simply remove the wristband and insert the USB to charge, no additional adapters needed. Redmi Smart Band fully charges in a mere two hours and will support up to 14 days of hassle-free usage.

Empowering an active lifestyle, Redmi Smart Band also offers five exercise modes including running, walking, cycling, indoor running and other workouts. Users can track their running, walking and cycling routes, while closely monitoring their health and wellness through the Mi Fit app. The device will send out notifications whenever it detects a high heart rate and provides sleep status analysis, inactivity reminders and more.

Starting at RMB 95, Redmi Smart Band is now available for crowdfunding on mi.com.

Mi Smart Combo Washer Dryer 1C

Featuring a black and white chic design, the newly released Mi Smart Combo Washer Dryer 1C is simple and elegant enough to fit into every household setting. It can handle a 10kg load for wash, 6kg load for drying, and offers a total of 22 washing/drying modes. With a built-in BLDC motor, the Mi Smart Combo Washer Dryer 1C is powerful, quiet, and both water and electricity efficient. It helps remove up to 99.9% and dust mites after a full, intense cleaning cycle. The device also supports a steam wash function which helps eliminate odor, restore softness and elasticity to clothes by using the power of steam.

Mi Smart Combo Washer Dryer 1C supports voice command from XiaoAi AI assistant and smooth connection to Mi AIoT devices. It also supports OTA software upgrades for ever-improving function and capability.

Priced at RMB 1999, Mi Smart Combo Washer Dryer 1C is now available for purchase from Xiaomi official channels in mainland China.

Mi Humidifier

Featuring a compact and minimalistic design, Mi Humidifier boasts a large 4-liter water capacity that can provide up to 36 hours of hygienic humidification in one single fill. With powerful humidifying capabilities, Mi Humidifier can quickly increase the humidity of a 10m2 bedroom by 10%.

To ensure the water mist is completely hygienic and bacteria-free, Mi Humidifier leverages silver-ions for its water chamber material, prohibiting the growth of harmful bacteria during the humidifying process. Mi Humidifier is also soothing and quiet with a soft indicator light and a minimal 38dB working noise.

Priced at RMB 99, Mi Humidifier is now available for purchase from Xiaomi official channels in mainland China.

Mi Smart Doorbell 2 Lite

Mi Smart Doorbell 2 Lite packs an array of robust features that include 1280 x 720p high resolution picture quality, 100° ultra-wide angle capture, a sensor range of up to 3 meters.* With a high-definition infrared night vision function, the all-new Mi Smart Doorbell 2 Lite stays online 24/7. Whenever an abnormal situation is captured, a short video clip will be sent to users’ smartphones for notification. The device also comes with an embedded AI chip to intelligently filter out interference from the environment and precisely detect human movement.

Four AA alkaline batteries provide three months of battery life, allowing for long-lasting power needed at a moment’s notice. Mi Smart Doorbell 2 also supports voice control through XiaoAi AI assistant and smooth connection with Xiaomi AIoT ecosystem.

Priced at RMB 99, Mi Smart Doorbell 2 Lite is now available for purchase from Xiaomi official channels in mainland China.

Mi Facial Cleanser

Made with silicon material, Mi Facial Cleanser offers safe and comfortable facial care for all users. Featuring a 5,200 rpm high frequency three-dimensional cleaning method, along with three multifunctional soft brushes, Mi Facial Cleanser ensures deep cleaning for even the most sensitive skin. It will also remind users to move the brush to a new area every 20 seconds, and automatically stops after two minutes to prevent excessive scrubbing.

Priced at RMB 129, Mi Facial Cleanser is now available for purchase from Xiaomi official channels in mainland China.

Mi Electric Shaver S500

Sporting a Mabuchi Motor 260, the brand new Mi Electric Shaver S500 pairs a high torque and rotational speed with two different modes to meet your different shaving needs. The 360° floating triple-blade design allows the device to fit closely against the face and effectively reach every corner. Featuring an IPX7 waterproof body*, the device can be rinsed directly and enables both dry and wet shaves.

Mi Electric Shaver adopts a Type-C charging port, the same as your smartphone, freeing you from the hassle of carrying an extra charging cable. Its battery also lasts 60 minutes from one full charge, equalling 2 months** of usage. The shaver also comes with a digital LED screen on the front which displays the battery status and offers low battery warnings, shaving reminders, and travel lock functions.

Priced at RMB 179, Mi Facial Cleanser is now available for purchase from Xiaomi official channels in mainland China.

Mi 5-in-1 Nail Clipper Kit

The five-piece nail clipper set comes in a high quality and environmentally-friendly plastic box and includes a flat nail clipper, an angled nail clipper, a nail file, a pair of grooming scissors and an ear pick, covering all grooming needs from the eyebrows to the fingertips. The tools are made of high-quality 420/430 stainless steel, making them strong and rust-proof, and ensuring the color and quality do not diminish with time.

Priced at RMB 39.9, Mi 5-in-1 Nail Clipper Kit will be available through all Xiaomi channels in mainland China.