XIAOMI ANNOUNCES THE GLOBAL LAUNCH OF ITS MI 10 SERIES: MI 10, MI 10 PRO AND MI 10 LITE 5G

Xiaomi’s video and 5G-forward flagship smartphone series debuts alongside five new ecosystem products for global markets

Global technology leader Xiaomi today launched the latest devices in its popular Mi smartphone lineup – Mi 10, Mi 10 Pro, and Mi 10 Lite 5G – alongside five new ecosystem products. For the first time ever, each device in Xiaomi’s new flagship line is 5G-ready out of the box, enabling the next generation in mobile connectivity. The new ecosystem products slated for Xiaomi’s global markets include Mi AIoT Router AX3600 , Mi AIoT Router AC2350, Mi TV 4S 65”, Mi Air Purifier 3H, and Mi True Wireless Earphones 2.

Mi 10 Pro and Mi 10: Boasting Xiaomi’s most compelling all-round smartphone experience.

Creators’ Choice: quad camera setup with ultra-clear 108MP sensor captures the ultimate photo and video content

Mi 10 Pro brings photography and videography to the forefront with its impressive hardware setup and software features. Packed with an impressive 108MP primary sensor, Mi 10 Pro offers one of the biggest smartphone sensors currently on the market.

In addition to shooting ultra-clear 108MP shots, users can document scenes in full perspective, thanks to Mi 10 Pro’s 20MP ultra wide-angle lens. The device includes two dedicated telephoto lenses that cover a wide range of focal lengths: users can snap gorgeous portraits at 2x zoom, or faraway subjects up to 50x zoom with the OIS-stabilized ultra long-range zoom lens.

The main camera’s laser autofocus module, AI 2.0, Night mode 2.0, and dual-flash join forces to capture unrivaled details during daytime photography and brighter, clearer photos at night. Mi 10 Pro offers the world’s most compelling photography experience with a DxOMark score of 124, ranking #1 globally at launch.

When it comes to videography, Mi 10 Pro goes all in. Achieving a DxOMark video score of 104, Mi 10 Pro is the top-ranked device for videography. The device offers the industry-leading UHD 8K 30fps video recording feature to capture every moment in detail, while its unique video modes – including Portrait video, Color focus, ShootSteady, Vlog, and slow motion – allow users to easily create movie-grade content. Mi 10 Pro also offers a Pro mode with additional software options for those striving for a more professional video quality.

World’s best smartphone audio experience with symmetrical dual speakers

Leveraging best-in-class audio hardware, both Mi 10 Pro and Mi 10 sport a symmetrical dual speaker system on both the top and bottom. The setup involves two 1216 super-linear speakers and a 1.2cc/1.0cc-equivalent speaker chamber with up to 0.65mm/0.5mm speaker amplitude, respectively. Both devices have been specially tuned at every discrete volume level which assists in producing superior sound fidelity. These features come together to create an extraordinary and immersive smartphone audio experience, with Mi 10 Pro earning a DxOMark Audio score of 76, ranking #1 globally.

Introducing Xiaomi’s most elegant smartphone design with unmatched TrueColor Display

Beauty and functionality join forces to form Xiaomi’s most elegant smartphone design ever. Both Mi 10 Pro and Mi 10 sport a 3D curved front and back with smooth contoured edges and slim side bezels to enable the Mi series’ most comfortable in-hand feel yet. To ensure durability, both devices are outfitted with Corning® Gorilla® Glass 5 on both the front and back. Mi 10 Pro flaunts an anti-glare finish and frosted glass rear panel, while Mi 10 offers a gorgeous glossy back. Moreover, the devices’ specially designed discrete in-display front camera minimizes bezels and allows for more display area.

Featuring a dazzling 6.67” curved AMOLED edge-to-edge DotDisplay with TrueColor technology, Mi 10 Pro offers unparalleled color accuracy for serious creatives and casual consumers alike with a JNCD <0.55 and △E <1.1. This new generation display technology yields higher brightness (up to 1200nit maximum brightness) and better power efficiency over its predecessor, while a 90Hz SmoothSync display provides fast and fluid screen response for a stutter-free experience.

All in all, Mi 10 Pro and Mi 10 deliver Xiaomi’s most pleasant display ever. Dual brightness sensors offer accurate brightness detection, while various brightness modes ensure ultimate eye comfort. In fact, both devices are TÜV Rheinland low blue-light certified, and verified by HDR10+ for their vivid visual experience.

Leading performance and speed with Snapdragon™ 865 + LPDDR5 + UFS 3.0

Mi 10 Pro and Mi 10 feature the latest 5G-enabled flagship Qualcomm® Snapdragon™ 865 5G Mobile Platform. Enhancing CPU, GPU, AI performance and the overall user experience, the 7nm chipset features a maximum clock speed of 2.84GHz with the new Kyro™ 585 based on the ARM Cortex-A77 architecture, and also touts improvements in power-efficiency. The powerful chipset is accompanied by ultra high-speed RAM and storage combinations – LPDDR5 and UFS3.0, offering exceptional write-read data and powerful computing capabilities.

Moreover, the devices boast LiquidCool 2.0 – an advanced cooling system consisting of a large vapor chamber, as well as multi-layer graphite and graphene stacks that dissipates heat generated during long-term use to ensure peak performance. This robust overall hardware setup earned Mi 10 Pro a compelling AnTuTu benchmark score of 602,660.

Catering to the increasing demand for high speed content consumption in the 5G era, Mi 10 Pro and Mi 10 not only offer 5G network connection, but also support 5G MultiLink for simultaneous connection to three networks (2.4G/5G Wi-Fi and mobile data) at once for quick connection switching. Additionally, both devices feature Wi-Fi 6 support, the most advanced Wi-Fi standard currently available. This significantly increases the upload and download speed, while reducing network congestion when connected to multiple devices.

Wireless charging-enabled high capacity batteries team up with ultra-realistic haptic feedback systems for the ultimate smartphone experience

Under the hood, Mi 10 Pro packs an ultra-high-capacity 4500mAh battery that enables a triple fast charging experience with 50W wired charging, 30W wireless charging, and reverse wireless charging. Mi 10 sports a 4,780mAh battery and offers 30W wired and wireless charging, as well as reverse wireless charging.

Mi 10 Pro and Mi 10’s ultra-realistic vibration system delivers crisper, more realistic haptic feedback than ever before with 150 different vibration options. These updated haptics improve acceleration strength and consistency, and provide sophisticated vibration for the user.

Mi 10 Pro and Mi 10 also offer multifunctional NFC and IR blaster for daily access of swift payment transactions and quick remote control of home appliances.

Mi 10 Pro and Mi 10 Quick Specs:

Mi 10 Pro is available in two colors, Alpine White and Solstice Grey, in 8GB+256GB at €999. Meanwhile, Mi 10 has two variants 8GB+128GB and 8GB+256GB, in Twilight Grey and Coral Green, starting at €799 and €899 respectively.

Introducing 5G to everyone – the brand-new Mi 10 Lite 5G

In an effort to make the endless possibilities of 5G accessible to every user, Xiaomi unveiled an additional member to the Mi 10 family during today’s launch – Mi 10 Lite 5G.

Inheriting the flagship screen and camera offerings from the Mi 10 series, Mi 10 Lite 5G features a 48MP AI quad-camera setting and a 6.57’’ AMOLED TrueColor display with optimized color accuracy. Paired with incredible photography and videography features, such as Night mode 2.0, AI Dynamic Skyscaping, and Vlog mode, Mi 10 Lite 5G allows users to create stunning static and video content with top-notch visual performance.

Featuring a Qualcomm®️ Snapdragon™ 765G and an integrated X52 modem, Mi 10 Lite 5G offers blazing 5G connectivity to power even the most hyper-connected lifestyle. With its Kyro™ 475 chip processor, stellar RAM and storage combo, LPDDR4X and UFS 2.1, Mi 10 Lite 5G ensures a powerful computing performance and efficient operating system.

Mi 10 Lite 5G packs a 4,160mAh large battery and up to 20W fast charge for all-day use, as well as QC3.5 and FFC support.

Mi 10 Lite 5G will be available for purchase starting at €349 in May.

Advanced technology sets new ecosystem devices apart: Mi AIoT Router AX3600 , Mi AIoT Router AC2350, Mi TV, Mi Air Purifier 3H and Mi True Wireless Earphones 2

Mi AIoT Router AX3600: Leading the next generation of network speed, Mi AIoT Router AX3600 is Xiaomi’s first Wi-Fi 6 enabled router, offering the latest wireless connectivity standards. It sports a dedicated AIoT antenna and Wi-Fi chip, allowing for automatic discovery of IOT devices and easy pairing with one-click configuration. It also supports connecting up to 248 devices simultaneously. Mi AIoT Router AX3600 will be available soon for €119.99.

Mi AIoT Router AC2350: Mi AIoT Router AC2350 is the Wi-Fi 5 variant of Mi AIoT Router AX3600 and supports up to 128 devices. Featuring Wi-Fi speed up to 2183Mbps, the device’s seven external power amplifiers ensures great coverage and stable connection. Mi AIoT Router AX2350 will be available soon for €49.99.

Aside from the two routers, Xiaomi also introduced an array of ecosystem products armed with advanced technology that sets them apart from other products on the market. These offerings include:

Mi TV 4S 65’’: Boasting a truly cinematic experience, Mi TV 4S 65’’ offers best-in-class picture quality with 4K and HDR10+, along with superior sound quality via DTS-HD and Dolby Audio support. Featuring a variety of content providers including Netflix, YouTube, Prime Video, and more, viewers will enjoy an extensive library of entertainment options. Additional apps can be downloaded from the Google Play Store for even more content options, and users can take advantage of convenient features such as Chromecast and Google Assistant.

Priced at €549, Mi TV 4S 65’’ will be available for purchase this June at Authorized Mi Stores.

Mi Air Purifier 3H: Featuring a significantly improved purification performance, the newly released Mi Air Purifier 3H offers an upgraded CADR of 380m2 which efficiently covers up to 45m2 of space. It also sports a true HEPA filter that eliminates 99.97% of micro-particles and an OLED touch display that shows real-time air quality and allows users to manually adjust settings. Mi Air Purifier 3H can also be controlled via the Mi Home App and is compatible with Google Assistant and Amazon Alexa.

Mi Air Purifier 3H will be available soon, starting at €179.99.

Mi True Wireless Earphones 2: The brand new Mi True Wireless Earphones 2 offer a premium sound experience with amplified bass and noise cancellation technology (ENC). Boasting Bluetooth 5.0, the new and improved earphones allow for a faster and more stabilized signal transmission. Users will enjoy the simplified experience with a pop-up pairing function, automatic detection for device in/off ear status, and a quick double-tap function to access music or voice assistant.

Mi True Wireless Earphones 2 will be available starting at €79.99.